Paid Media Buying & Strategy
Your ads are running. Are your results?
A strategist who understands ad creative, tests methodically, scales what's working, and never stops optimizing. Not just someone running your ads.
A strategist who understands ad creative, tests methodically, scales what's working, and never stops optimizing. Not just someone running your ads.
Most paid media campaigns fail for the same reason. The targeting looks right. The budget is reasonable. The ads are running. But results are flat — because most buyers only optimize what the platform shows them. They never look at the full picture.
Before I ever touched an ad platform, I spent 25 years building campaigns from the inside out. I can tell you whether your ad is worth running before you spend a dollar.
Every variable tracked. Every insight applied to the next iteration. No gut feel, no guessing.
Your media buyer should make your whole marketing team better. Not just your ad account.
Meta, Google, TikTok, YouTube. Strategy, targeting, bid management, creative assessment, testing, scaling, and reporting — end to end. If your creative isn't performing, I'll tell you exactly why.
Getting the click is only half the job. I build and optimize landing pages and funnels that close the loop between your media and your results.
I've spent 25 years building campaigns for brands that held their work to the highest standard — where strategy was never an afterthought and the creative had to earn its place. That experience didn't stop being relevant when I moved into media buying. It became my unfair advantage.
Most media buyers come from data. I come from the work itself — the strategy, the story, the creative. That's a different kind of edge.
Media Buyer Academy certified, 2026. Eight AI platform certifications. The tools are new. The strategic instincts aren't.
Paid Media Strategy
Meta, Google, TikTok — end to end
Methodical Testing
Every variable tracked, every insight applied
Creative Fluency
25 years building the work itself
Scale What Works
Fast action on what's performing
Honest Conversations
No pitch deck, no pressure (unless you want to see the pitch deck...its great!)
Clear Reporting
The numbers that matter, explained
No pitch deck. No pressure. Just an honest conversation about where your paid media is today and where it could be.
Start with a free strategy session. Bring your questions, your current campaigns, your frustrations — or just a budget and a goal.
I take on a limited number of clients at a time. If you're ready to work with someone who treats your media budget like their own, let's talk.